Viraaj Kantilal Lad – CEO/ Executive Director

Viraaj is the fourth generation to the family line. He was, like most members of his family members, very involved with the business at a young age leading into his university studies. He completed his Degree in Bachelor of Commerce majoring in Accounting and Financial Management & Information Systems (Double Majors). He started his career as an accounting tutor at University of the South Pacific (6 months) after which he joined an international insurance broking firm where his last role was a Manager.

In April, 2004 he officially joined his family business Bhikhabhai And Company Pte Limited as Operations Manager (sister company of Swits-n-Snax (Fiji) Pte Limited). To further enhance his knowledge in business management he undertook and completed Masters of Business Administration studies on a part time basis while working. In 2012 he was appointed Executive Director and Company Secretary for Bhikhabhai Group of Companies and oversees Group’s sales, marketing, legal, risk management, human resources and assists Board in strategic planning. In 2018, he was appointed CEO of the company in addition to his existing role.

He is married with 3 children, has a keen interest in yoga, meditation, community projects/events and enjoys time with his family. On his personal time, he has shared his journey in the family business as guest speaker to promote younger generation to join their family business or start a business of their own.